LunaYou is a Maternal Wellbeing Platform Focused on Empowerment To End the Maternal Health Crisis in America
The Problem: Women Are More Likely to Die or Suffer Serious Complications From Childbirth In the U.S. Than In Any Other High Income Nation in the World
3,600,000
Live births in the U.S. every year
700
Women die from pregnancy-related complications every year
70,000
Women suffer life-threatening complications from childbirth every year
700,000+
Women experience serious complications and avoidable suffering from childbirth
https://www.commonwealthfund.org/publications/issue-briefs/2018/dec/womens-health-us-compared-ten-other-countries
http://www.ihi.org/communities/blogs/behind-the-headlines-about-maternal-mortality
The U.S. Maternal Health Crisis Is a Social Justice Issue With BIPOC Facing the Greatest Risk.
Black women are 3x more likely to die in childbirth than white women.
Black and Latina women experience rising and disproportionately higher rates of premature births.
Women on Medicaid are 82% more likely to develop life threatening complications than women who are privately insured.
3 in 5 serious childbirth related complications and deaths can be prevented.
Solution: The LunaYou Platform
LunaYou is a Personalized Wellbeing Platform
Empowering Women to Improve Their Own and Each Other’s Maternal Health
LunaYou is
Women-Centric
LunaYou focuses on empowerment and personalizing the wellbeing experience for each member.
We’re catalyzing a trusted and culturally responsive community of support.
LunaYou is
Designed for Impact
Members are empowered to recognize
and take actions to improve
their own wellbeing.
Our initial focus on BIWOC will improve maternal health outcomes and reduce racial disparities
The LunaYou Mobile Platform Empowers Women With Access to Coaching, Information, Skills and Social Support Throughout Pregnancy
LunaYou is a remote, digital platform supporting members during pregnancy and 3 months postpartum.
Members have access to a community forum, where they can interact with other pregnant people and new moms.
Track your blood pressure, sleep, and step count on a private wellbeing dashboard, accessible only to you.
Record notes for your doctor’s appointment or complete a journal prompt in your own private journal.
Attend virtual events with other LunaYou members and coaches, to support your wellbeing and help you establish important social connections.
Schedule wellbeing check-ins with a live wellbeing coach, at a time that works for you.
Traction: First Reference Customer
LunaYou is Gaining Traction, Scaling Up To Empower 500 Women in Collaboration With Our Program Partner, Neighborhood Health Plan of Rhode Island.
- NHPRI is the largest RI Medicaid insurer with 3500 live births covered annually.
- Current NHPRI performance contract serves as a model to build on as LunaYou scales nationally.
- Ongoing data collection includes engagement, persistence, satisfaction and outcomes data.
Progress to Date
539
Women Enrolled
363
Babies born
1
Baby named Luna
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Research Hypothesis:
- Enabling self-empowerment and social support improves maternal health outcomes.
Research Plan:
- Recruit/enroll 1500 women across 3 locations and program partners
- Measure and track engagement, persistence and satisfaction data via mobile platform
- Quantify LunaYou impact on clinical and economic outcomes
An Evidence-Based Case for LunaYou
Five Year Growth Plan
2022
500
Annual Enrollment
- Deliver on performance contract with first reference customer, NHPRI
- Establish phased product roadmap to strengthen platform
- Launch rolling $2M seed capital round
- Engage community of influencers, program partners and investors
2024
1,500
Annual Enrollment
- Expand prototype to three locations and program partners
- Establish evidence base to demonstrate impact on outcomes
- Establish price sensitivity, cost-to-serve and growth patterns
- $1.5M revenue and positive margin contribution.
- Plan Series A round to finance national expansion
2027
5,000
Annual Enrollment
- Expand to ten program partners and locations nationally
- $5M annual revenue, 40% net margin, 30% annual growth rate
- Series A finances product, market and talent capacity development
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